What Is Editorial in Fashion?

Editorial photography is a genre that includes images that run alongside text in magazines and newspapers to help tell a story or educate the reader.

These photos can be used in a wide variety of settings and styles, from portraits to food and events. Creating editorial photos requires an understanding of the editorial aesthetic and the ability to capture the story.

Theme

Editorial is a type of fashion photography that focuses on storytelling through images. It involves a lot of preplanning, collaboration and coordination in order to create a cohesive theme. In addition to a fashion photographer, the team typically includes a wardrobe stylist, makeup artist, hairstylist and at least one model. Some editorials also include a producer, art director, set designer and/or videographer as well.

In fashion, editorials serve as a strategic communication tool for brands, as they can be used to convey messages and promote consumption. They are able to create links with the consumer, which in turn leads to identification through symbolism and ultimately consumption (RONCOLETTA, 2011).

According to Joffily (1991), it is necessary to have a coherent message and be in line with the audience in order for an editorial to be effective. This can be achieved by incorporating the latest trends in fashion and following sociocultural currents, such as changes in behaviors or changes in the social and economic situation of the country.

However, this does not guarantee success in promoting the brand’s image or conveying messages. This is where the use of qualified teams becomes relevant in the conceptual conception, since they can help align the speech of a brand with its consumers, enabling a link between the two and facilitating the final relationship.

Theme is one of the most important things to consider when creating an editorial, as it can be used to tie together different looks and pieces within the shoot. The theme can be anything from a specific color palette to a word or phrase that represents the whole shoot.

Mood board

A fashion mood board is a collection of images and ideas that inspire you to create your next look. These may include anything from the latest trends to your favorite fashion designers’ work.

Mood boards are an excellent way to organize your ideas and ensure that everyone on your team is in the same boat when it comes to what you want your design to look like. They also serve as a valuable communication tool and help you avoid misunderstandings with clients and other team members.

In addition to being a great tool for brainstorming, mood boards can be an effective way to showcase your designs and give clients a feel for what they could look like in real-life applications. Designers often use them to display their logo and other brand elements on business cards, or to pair photography with their work to show a client what it will look like in the real world.

The key to creating a great mood board is finding and arranging your inspirations carefully. Begin by searching for images on websites like Unsplash, or browsing through blogs and social media platforms.

Once you’ve found a variety of sources for your ideas, start by arranging them on the board in an order that works best for your needs. Ideally, your mood board should contain only elements that you can see yourself using in your collections.

For example, if your mood board contains elements of geometric lines, black and white tones, eerie imagery, and illustrations of the human form, this could lead to ideas for a collection that combines these themes. It might include boxy silhouettes with stiff lines, or shapely pieces that evoke the natural curves of the human body.

Models

Editorial fashion models appear in high-end fashion magazines such as Vogue and Harper’s Bazaar and work for top designer brands like Armani, Prada, Marc Jacobs, Gucci, Valentino, and more. They often take direction from a fashion photographer and follow their artistic instinct to create the perfect image.

They also participate in photoshoots for the magazines and work with teams of lighting, scenic designers, and props. The editorial industry is a prestigious one that affects fashion trends and has great earning potential.

Female editorial models are typically at least five feet nine inches tall and extremely slim with measurements of 33 inches around the bust, 23 inches around the waist, and 33 inches around the hips. Male models are usually six feet tall and have broader shoulders.

In addition to physical traits, editorial model requirements focus on being young and attractive. It’s important that they have good skin, a well-defined jawline and high cheekbones.

Many editorial model requirements also demand that they have a strong commitment to the work and be willing to travel, sometimes alone. They must be able to meet strict deadlines, so they need to have a lot of stamina.

While this can be a challenging path to break into, it’s an industry that rewards talent and hard work. Moreover, models who work for a reputable agency can earn more money than those who are less established.

If you want to be a fashion model, you need to look for agencies in your area and submit photos for consideration. They will review your portfolio and decide whether you’re a good fit for the magazine or not. If they do, you’ll be given an offer letter to sign with the agency.

Stylists

If you love fashion and want to work in a field that lets you put your creativity to the test, editorial styling may be the career for you. Editorial stylists select the wardrobe for published editorials, advertising campaigns in print and television, music videos and live performances. They also consult and collaborate with brands, designers or individuals to help shape a look that defines the visual identity of the brand or person.

These stylists have a huge responsibility to source the right garments, accessories and set up the entire shoot in a way that captures the brief from the designer or publication commissioning the shoot. They have to be able to think on their feet and have an eye for style that will evoke the desired look.

Some stylists are credited with introducing new trends in fashion and have helped to build the reputation of certain brands. Examples include elusive stylist Joe McKenna, who was responsible for the Calvin Klein ads in the 1990s or Samantha Burkhart, whose style guidance helped to shape the global image of singers Rosalia and Billie Eilish.

They also create stunning spreads and images that are reminiscent of art. This is because they usually work with models in non customary poses, use unusual lighting and conceptual artistic direction that includes extreme garment styling, makeup and hair.

Good communication skills are also an important factor when it comes to being an editorial stylist. They have to be able to communicate their vision of the fashion style to the clients on a photoshoot and also be the expert on current trends in the industry.

Being a stylist in this field is a lot more than just selecting the clothes for a shoot, it is about building and cultivating strong relationships with other teams and developing a strong name in the fashion styling world. If you are thinking of making the switch to this rewarding industry, take your time and make sure to do it correctly.

Teamwork

Teamwork is one of the most important skills to have in the fashion industry. This is because it helps you and your team work together to complete projects on time. It also allows your employees to learn from each other and develop their talents.

As a business owner, it’s your job to ensure that your employees understand their roles and responsibilities and how they can help the company achieve its goals. This includes helping people who are new to the industry develop their skills through on-the-job training.

Creating a culture that values teamwork means your business can be more efficient, which benefits your customers and clients. It can also make for a more positive work environment for your team members, which can lead to higher morale.

Another important benefit of teamwork is that it encourages creativity and idea generation. When people have different perspectives on a problem, they can create solutions that would be impossible to accomplish individually.

This is especially true in the fashion industry where many people work on different designs and pieces of clothing at once. Having a group of people who can come up with ideas quickly can save your team a lot of time and money.

Research has shown that teamwork improves performance in a variety of settings. This is because teams need to be flexible and adaptable to a wide range of situations, including routine and non-routine ones. This is especially true when there’s a change in the environment, which can be a challenge for many teams.